Churchill dictated naked :) You can at least prompt better!

Churchill, butt-naked in his bathtub, dictating entire speeches to his secretary who’s furiously typing away outside the door, is a great reference for how to work with AI. 

Absurd, right? But there’s a genius insight hiding in there!

While Churchill was dishing out orders, he wasn’t just barking commands. He was collaborating—fine-tuning his speeches with his secretary like a true creative partner.

And that’s exactly how the most successful people today work with AI, according to a study by Stanford.

The study found that most people say AI actually hurts their creativity. But there’s a small group who are crushing it with AI. What’s their secret?

Underperformers treat AI like a tool.

High performers treat AI like a teammate.

They don’t just ask for outputs and accept them.

They let AI ask them questions, pushing it to deliver better. 

They coach it, refine it, and make it work harder.

Same ChatGPT.
Same tools.
Completely different results.

So go ahead—be like Churchill.
Speak your ideas aloud. Collaborate. Refine.
Don’t use AI. Work with it.