A designer, a customer, and a conversation :)

One customer interaction a day.

That’s our stretch goal for next year.

The idea came from a quiet frustration.

As designers, we were always part of new product reviews — usually alongside PMs or CSMs — sometimes collaborating, sometimes just listening. But rarely driving.

And because of that, we rarely got to pick who we spoke to, build deeper relationships, craft a personalised narrative, or even go deep without the conversation drifting into other product issues. 

So we decided to fix that.

This quarter, we laid the groundwork — got (very excited) customers to opt in, ran early sessions, and fine-tuned how we show up. 

After a dozen such interactions, it’s clear this hits differently.

No filters. No baggage. Just real people imagining how the new design might make their day a little easier, a little better.

The clarity, the empathy, the spark in their eyes — it’s been energizing.

A reminder that no tool or AI — can replace what happens when a designer sits across from a human and simply asks, “Tell me more.”