Even Harry Potter has haters! :(

While exploring gifting ideas for my son’s friend, we stumbled upon the Harry Potter collection and it was fascinating to see thousands of negative reviews alongside the countless praises. 

This stark reality serves as a powerful reminder that no matter how iconic your work is, you will never satisfy everyone.

I see this phenomenon play out in our work all the time. In our quest to create exceptional experiences, we often fall into the trap of trying to appease every opinion.

Great design is about making choices that serve your audience best—not chasing after every voice. So let’s stop spreading ourselves thin, folks!