Where are our supercars!

I just watched Lotus reveal a vision car that physically transforms while driving (crazy right), less than 24 hours after a heated debate with my design team about using consistent button shapes and colors. What's wrong with us?

It's not that we lack creativity. We just limit our imagination to two-week sprints, quarterly roadmaps, and endless stakeholder meetings.

The auto industry's secret? They never stopped creating concept cars – those wildly impractical, impossibly futuristic vehicles that rarely see mass production.

Are these exercises in futility? Quite the opposite. They're strategic north stars that shape entire industry roadmaps. They stretch our imagination of what's possible, inject bold ideas into conservative roadmaps, and most importantly, spark crucial debates about where we should be heading.

We digital product designers have this same superpower, yet we rarely unleash it. Our job isn't just to solve today's UX problems. It's to envision tomorrow's possibilities before anyone else can see them.

Here's what I wish to do at Zenoti Design in 2025:
- Carve out dedicated "concept design" time – completely detached from current roadmaps
- Push beyond incremental improvements to imagine transformative possibilities
- Use these visions to inspire engineers, product managers, executives and our customers!

Remember, our concept might be the spark that fires the entire product roadmap. The auto industry has known this for decades. Time for us to reclaim our power to dream bigger.

What's your "concept car" this year?